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Privacy Policy

Ineffable Concepts LLC ("Drive Colorado", "we", "our", or "us") respects your privacy and strives to earn and keep your trust.

This Privacy Policy applies to information we collect from all sources, including without limitation in connection with our websites, mobile sites, applications, widgets, and electronic newsletters or communications (collectively the "Services") that link to this Privacy Policy.

This Privacy Policy is incorporated into and subject to our Terms of Use ("Terms"). It tells you what information we collect, how we protect it and what choices you have about how that information is used. Most information collected is to enable us to best meet the needs of our users, as sports participants, in a highly customized and responsive manner, however we may also use collected information for business reasons, such as analytics, evaluation of the Services, improvement of the Services, and other uses set forth herein.

Any capitalized terms used but not defined herein shall have the meaning provided for such terms in the Terms.

Personal Information We Collect

The information we collect will vary based on your use of the Services and information, actions you elect to take, and based on such actions the information and data you elect to submit (for example, if you elect to create an Account certain information will be requested, some of which is required to create the Account and some of which is optional). Based on the foregoing, the information we collect may include:

  1. Personal identification information, including without limitation your name, email address, phone number, address, zip code, username, and password.
  2. Device and connection information, including without limitation details regarding your IP address, browser, operating system, screen display.
  3. Usage information, including without limitation what parts of our Services you are using, the length of time using the Services or any portion thereof, your interactions with the Services, and the frequency of your use of the Services or any portion thereof.
  4. Location information, to the extent provided or available from your internet service provider, device, software, or User Data.
  5. Tracking information and related personal information, including without limitation browsing patterns, history, referral source, search terms leading you to the Services, to the extent obtainable using cookies, beacons, website analytic services, or similar technologies.
  6. Information we receive from any third party, affiliate, referral source, a separate user of the Services, marketplace, store, social media network, or other service, website, or application that you use, which refers you to Drive Colorado, or which contains or embeds any of the Services.
  7. Information embedded in any User Content you submit, including any meta data, which may include without limitation identification information regarding the device which captured and/or edited such User Content, location information, personal information, technical information, or other information

Drive Colorado does not store any credit card information. Drive Colorado uses a third party vendor which directly receives and stores personal credit card data, and manages credit card processing for subscriptions and transactions.

Use and Disclosure of Personal Information

Except as set forth herein, your personally identifiable information will not be knowingly provided by Drive Colorado to third parties without your explicit permission.

  1. Provide the Services to you or send any information to you, including alerts, newsletters, or other materials.
  2. Enable you to access or use of certain Services, functionality, Content, User Content, Materials, or other portions thereof.
  3. Enable our tools to function properly.
  4. Drive Colorado employees, contractors, and agents in order to operate, optimize, improve, and/or further develop any of the Services.
  5. Send messages to you, notice to you, or otherwise communicate with you regarding your Account, the Services, and any customer service or technical support.
  6. Send periodic emails or other communications to you.
  7. Present User Content or comments you upload on our website or otherwise incorporate such User Content into the Services for other users to access and view.
  8. Administer any surveys, promotions, rewards, or other programs run by Drive Colorado or its vendors from time-to-time.
  9. Perform statistical analysis, customer evaluation, and other administrative or business analysis for our own internal purposes.


We use encryption and authentication tools to protect the security of personal information that you share with us. However, no data transmission over the internet (or, with respect to our mobile services, over cellular phone networks) can be guaranteed to be 100% secure. As a result, while we strive to protect Personal information, we cannot and do not guarantee or warrant the security of any information you transmit to or from the Service, and you do so at your own risk.

Except as set forth herein, we restrict access to your personal information such that those Drive Colorado employees, contractors, and agents who need to know such personal information in order to operate, develop or improve our Services or otherwise fulfill their obligations to us are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Notwithstanding anything to the contrary herein, we will have no obligation for the security, privacy, or confidentiality of any information which:

  1. Is submitted to a third party as authorized under the terms of this Privacy Policy.
  2. You provide, directly or indirectly, to a third party, including without limitation through use of the Services of such third party, including without limitation through loading or clicking on any advertisements, accessing any information hosted by a third party, or otherwise submitting any information directly to such third party.
  3. Is in transit over the internet, as you are solely responsible for securing your connection, software, and hardware.
  4. Is disclosed as the result of the unauthorized access or use of such information from Drive Colorado which is (i) outside of Drive Colorado's reasonable control or (ii) is not prevented by Drive Colorado's reasonable security practices.

You are responsible for the security of all software, hardware, and devices you use in connection with the Services. You will ensure that you run proper anti-virus software, firewalls, anti-malware software, and enact any other necessary security measures to prevent the unauthorized access or use of the Credentials or the Services, or the capture of any personal or other information from you as a result of any keyloggers, virus, trojan, or other objectionable software.

We have no obligation with respect to any User Content you submit, including without limitation user comments, photographs, videos, and other media, and all such User Content will be shared or publicly available in accordance with the functionality of the Services. If you provide any User Content which contains personal information, location information, or other information, you are agreeing that such information may be made public and disclosed to all users of the Services.

Your Privacy Choices

If you have signed up to receive our emails and prefer not to receive marketing information from this Service, follow the "unsubscribe" instructions provided on any marketing e-mail you receive from this Service.

Any unsubscription or opt-out from our sharing of your personal information or communications in accordance with this Privacy Policy will be effective after we have received your request, verified your identity (if applicable), and had a reasonable time to implement your request.


To enhance your online experience, we use "cookies" or similar technologies. Cookies are text files placed in your computer's browser to store your preferences. Cookies do not contain personally identifiable information; however, once you choose to provide a site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site and Internet usage and to improve or customize Drive Colorado content, offerings or advertisements. For example, we may use cookies to personalize your experience with Drive Colorado (e.g., to recognize you by name when you return to a site), save your password in password-protected areas, and enable you to use products on our sites. We also may use cookies to help us offer you products, programs, or services that may be of interest to you and to deliver relevant advertising on Drive Colorado or other websites you visit.

We, our third party service providers, advertisers or our partners also may use cookies to manage and measure the performance of advertisements displayed on or delivered by Drive Colorado. This also helps us, our service providers, and partners provide more relevant advertising. For more information regarding third-party ad servers, see "Collection of Information by Third-Party Sites, Ad Servers, and Sponsors" below.

We, our third party service providers, advertiser or our partners may also use "web beacons" (also known as clear gifs or pixel tags) or similar technologies, which are small pieces of code placed on a web page, to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We use other technologies that are similar to cookies, such as browser storage and plugins. Like cookies, some of these technologies may store small amounts of data on your device.

You can change your privacy preferences regarding the use of cookies and similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and may prevent you from enjoying the full features offered at Drive Colorado.

Third Party Ad Servers

Our advertising service vendors and other third parties will at times also use Tracking Technologies to serve you advertisements tailored to interests you have shown by browsing on this website and other sites, applications, destinations, and services you have visited, and for other lawful business purposes. In doing so, these third parties will collect non-personally identifiable data including for example the make, model, settings, specifications (e.g., CPU speed, connection speed, browser type, operating system, device identifier) and geographic location of your computer, mobile or other device, as well as date/time stamp, IP address, pages visited, time of visits, content viewed, ads viewed, the site(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data. The use of Tracking Technologies by third parties is subject to their own privacy policies, not this Privacy Policy, and we have no responsibility or liability in connection therewith. If you do not want the services that Tracking Technologies provide, you may be able to opt-out of certain of such Tracking Technologies or limit such Tracking Technologies by visiting, using script-blockers, and modifying the tracking options in your web browser, phone, computer, or other device or software. We do not guarantee that any such actions will prevent or limit the Tracking Technologies or that any opt-out decision will be honored by any third party.

Changes to this Privacy Policy

Drive Colorado may change this Privacy Policy at any time by posting revisions to our site. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. In the event that any changes are made to use of your Personal information, you will be informed via email, and will afford you the opportunity to opt-out of any further use. Your use of the site constitutes acceptance of the provisions of this Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site immediately.


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